At Apple’s headquarters café, engineer Lisa Chen always leaves a prismatic clear crystal next to her ID badge—it was a gift from colleagues after she was promoted to team lead. “It reminds me to trust my intuition,” she says. Meanwhile, in Goldman Sachs’ New York trading floor, trader Mark keeps a palm‑sized cluster of citrine on his keyboard. “After using it to ‘set the room’ last year, my performance jumped 30%. Coincidence? I choose to believe not.”

“Good Luck Crystal” Economy Booms

According to data from the American Crystal Association (ACA), in 2024, crystals associated with “wealth attraction” and “luck turning” generated $4.1 billion in sales—an increase of 230% compared to pre-pandemic figures.

Top-selling categories in the U.S. show clear domestic preferences:

• Career-boosting crystals: Citrine (wealth), Tiger’s Eye (confidence)

• VC‑world favorites: Fluorite (decision-making), Chrysocolla (creative insight)

• TikTok megahit “Millionaire Trio”: Green Phantom, Rutilated Quartz, Pyrite

Stanford Experiment: The Scientific Paradox of “Good Luck”

Psychology professor Emily Ross and her team conducted a double‑blind study with 500 professionals:

• Group A: Awarded a “wealth-attracting citrine” and told about its energy properties

• Group B: Given a visually identical piece of dyed glass

• Group C: Received nothing

Results over six months:

• Performance boost: Group A saw a 14% average gain, vs 5% for Group B and 2% for Group C

• Behavior tracking: Group A was 37% more likely to proactively pursue new projects

• Brain scans: fMRI showed increased activity in the prefrontal cortex (decision-making region) when A‑group participants touched the crystal

Ross explains, “The crystal itself has no magic—but when people believe they’re empowered, they unconsciously boost confidence and risk-taking, creating more opportunities. That’s classic self‑fulfilling prophecy.”

Opposing Viewpoint Warning: Risks of Dependency

Veteran Wall Street advisor Michael Thompson sounded a cautionary note: “Some clients have become so addicted to crystal divination that they've ignored rational investment advice, resulting in six-figure losses.” In 2025, the American Psychological Association (APA) released new guidelines marking “crystal dependency” as a topic of study. Symptoms include:

• Blaming professional setbacks on “uncleansed energy fields”

• Frequently switching crystals and overspending

• Rejecting professional development in favor of “stone-energy substitution”

Experts recommend treating crystals as psychological cues—not substitutes for expertise and rational decision-making.